from Kevin E. Ford

Regarding editorial policy, I do think that it is an important discussion because it is one of the most crucial factors to consider when deciding what type of media site you want to be. I believe that the reason why the Cafe’s policies appear to be going back and forth is because to some extent they are as the owners receive different advice on what their editorial policy should be. At the end of the day one important thing for a media outlet’s credibility is the notification, constancy and consistent application of the editorial policy.

To this end, this is the best advice I can give living in the industry is to consider the mission and vision for the site in three particular areas; 1) what type of content do you want (logical discussion, free for all, political debate, educational issues, family memories, this doesn’t mean they have to be mutually exclusive but some items may be), 2) who and how many do you want contributing content (creators and critics) and 3) who and how many do you want reading the content (spectators). It is important to realize that for the second and third questions it is unrealistic to just say everyone because no matter what editorial policy you choose, including no editorial policy, you will be attracting and repelling different groups.

Once a mission and vision is articulated, including those three areas, you can design an editorial policy. The editorial policy should, of course, be designed to directly support that mission and vision. Luckily the Café doesn’t have a profit component so makes this much easier to consider as an entire set of stakeholders is gone. I’ll list out a few of the areas of contention on the Café’s editorial policy as of late and how they impact those three things I mentioned.

Profanity. I mention this because there has been a fair amount of it introduced to the Café recently. This goes back to the questions of whom do you want to contribute and who to you want to read the site. The profanity question is very important to the later. Do you want parents to read this site and just as importantly be comfortable allowing their children to? The decision to allow profanity will have a real impact on who will be reading the content. There is a technological component to this as well as parents increasingly are utilizing filtering tools to protect their children; there is a very real possibility this site might end up blocked by those tools if it contains profanity.

Personal Insults. This really ties into all three. Abusive debate attracts certain people as contributors and repels others. It also helps determine what type of content will be created in the first place. A poster had mentioned that anyone is free to just skip such posts but there is a different result in practical application. What actually tends to happen in practice is that individuals do not decide to read or not read certain posts on a case by case basis, they eventually move on or off the media site as a whole. Human nature is what it is.

Pseudonyms. As many have pointed out the use of pseudonyms can help broaden the number of people who contribute content and protect against real world retaliation. However, there are other aspects to consider as well in what type of content is created. For example is it ok to switch pseudonyms? Is it ok for a single person to use multiple pseudonyms to make it appear that multiple people support his or her position? Multiple pseudonym switching is a favorite tactic of trolls and evil clowns who are willing to post the most horrific things if they think it will never be traced back to their real public persona, is this the type of content you want created? Some might think, “who cares if this content is being created?”, but it is important. As I have been alluding to, the type of content that is created goes a long way to determining the who and the how many create content and are reading the site. They are tied together.

Unrestricted Free Speech. This ties into the other items I’ve been bringing up. The practical application is that you will be letting your content contributors decide on your editorial policy and controlling who contributes to a reads your site. If your contributors move to profanity, it has the impacts I mentioned above. If they veer into heavy personal insults than people who do not like that type of thing will shy away from the site as a whole and certain others will be attracted to it. Unrestricted free speech tends to end up being dominated by those with extremely strong personalities as others are driven off by the prolonged negative postings by certain individuals. But if you are targeting certain content, contributors and readership, this may all be good.

I don’t mean to make this sound simple. The other aspect to consider here is that controversy drives readership (how many do you want) so if you pull all controversy off of the site then you are making a decision on the size (how many) of your pool of creators and spectators. It isn’t as easy as just stating we’re going to have unrestricted free speech, or were going to ban such and such. Each decision has an impact on the direction of the content, who will in turn create new content and who will be reading the site’s content. As I stated the my best advice to the Café is to answer those three questions and then try as best as you can to design an editorial policy that will support those things, communicate that policy and apply it consistently. No matter what editorial policy that is choosen there will be those that disagree, even in the consistent enforcement of a stated policy.

It’s an important decision that should be carefully considered.

Thanks,

Kevin

This post represents my personal opinions and in no way should be considered an official act of the BoE or that I am speaking on behalf of the BoE in any way.