from Kevin E. Ford
Regarding editorial policy, I do think that it is an important discussion because it is one of the most crucial factors to consider when deciding what type of media site you want to be. I believe that the reason why the Cafe’s policies appear to be going back and forth is because to some extent they are as the owners receive different advice on what their editorial policy should be. At the end of the day one important thing for a media outlet’s credibility is the notification, constancy and consistent application of the editorial policy.
To this end, this is the best advice I can give living in the industry is to consider the mission and vision for the site in three particular areas; 1) what type of content do you want (logical discussion, free for all, political debate, educational issues, family memories, this doesn’t mean they have to be mutually exclusive but some items may be), 2) who and how many do you want contributing content (creators and critics) and 3) who and how many do you want reading the content (spectators). It is important to realize that for the second and third questions it is unrealistic to just say everyone because no matter what editorial policy you choose, including no editorial policy, you will be attracting and repelling different groups.
Once a mission and vision is articulated, including those three areas, you can design an editorial policy. The editorial policy should, of course, be designed to directly support that mission and vision. Luckily the Café doesn’t have a profit component so makes this much easier to consider as an entire set of stakeholders is gone. I’ll list out a few of the areas of contention on the Café’s editorial policy as of late and how they impact those three things I mentioned.
Profanity. I mention this because there has been a fair amount of it introduced to the Café recently. This goes back to the questions of whom do you want to contribute and who to you want to read the site. The profanity question is very important to the later. Do you want parents to read this site and just as importantly be comfortable allowing their children to? The decision to allow profanity will have a real impact on who will be reading the content. There is a technological component to this as well as parents increasingly are utilizing filtering tools to protect their children; there is a very real possibility this site might end up blocked by those tools if it contains profanity.
Personal Insults. This really ties into all three. Abusive debate attracts certain people as contributors and repels others. It also helps determine what type of content will be created in the first place. A poster had mentioned that anyone is free to just skip such posts but there is a different result in practical application. What actually tends to happen in practice is that individuals do not decide to read or not read certain posts on a case by case basis, they eventually move on or off the media site as a whole. Human nature is what it is. Read the rest of this entry »